Warming Hearts and Bodies at ECHO


Warming Hearts and Bodies at ECHO

When it comes to winter, you need to get cosy with the people who deliver the goods that see you staying warm and dapper at all times. For those who shop locally you may have had the pleasure of meeting one of Devonport's most effervescent of business owners, the perpetually joyful Laura of ECHO Designer Boutique and ECHO Designer Living. We asked her how she came to own two of Devonport's retails stores, and what she sells that keeps her customers warm in winter…

"I'm a true local girl: Vauxhall Primary, Belmont Intermediate and then Takapuna Grammar. When I studied I also worked every chance I could get in retail. When school was over I went overseas and studied fashion and textile design in Milan and spent time travelling and learning before I soon made my way back home. When I returned I took up a part time job at ECHO and that's where it all began! I've owned and operated ECHO Designer Boutique now for three years, after being an employee for four. And then 1st January 2017 an opportunity became available and I opened another store just down the road, ECHO Designer Living.

An important part of both my stores is that I support locals. NZ designed, NZ made, and supporting smaller lesser known designers and craftspeople who are right on our doorstep. I love finding something for a customer that they look and feel great in. My staff and I are totally honest too, because you know when something is not quite right; we can always find an alternative or a solution.

This winter at ECHO Designer Living, scarves, beanies and gloves are flying out the door! We have these gorgeous NZ made brushed alpaca beanies that are so snuggly and warm. Also our NZ Merino Wool and Silk scarves are selling fast as gifts and personal purchases.

ECHO Designer Boutique has a huge selection of all new NZ designer fashion. Our Minx shoes are a hit this winter and they don't last long, selling just as fast online as they are in store, and Minx has just launched a fashion line called Creed and people can't seem to get enough of them. We have sizes 8-24 at ECHO some of our bestselling designers are Bittermoon and Sabatini which are both NZ made, Loobies Story, Scarlett and more!

I'm a true believer in shopping and supporting local and you will often see me popping in and out of our great variety of shops and cafes saying hello. Devonport is where I live and work, it's my community and I can't think of anywhere else I'd rather be. Everyone starts off as a familiar face and soon turn into friends."

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